Asa Hutchinson

SPM helped Asa Hutchinson win a resounding victory in the Arkansas gubernatorial election. Our ad campaign's central focus was telling the story of who Asa was a person. One of our ads, "Ella Beth," drew rave reviews from the Arkansas media for its originality and the combination of a bold policy proposal, coding class in every Arkansas high school, and a compelling messenger, Asa's granddaughter, Ella Beth.